Our Values & Goals

Local stories, told honestly, so our region feels connected. Here is what guides our work and where we are headed through 2029.

2026 to 2029 Strategic Plan

Three goals for the next three years

Approved by our board in July 2026, these goals shape how we spend our time, who we partner with, and how we measure impact.

GOAL 01

Purpose-driven organizations use our films to generate support

Stories that turn into real impact

Over the next three years, more purpose-driven organizations will work with HUDSY and walk away with stories and a clear use plan that help them elevate their mission, raise money, and increase engagement. This matters now because staff and financial capacity for marketing, and securing funding for programming, are increasingly more challenging. Organizations need compelling messaging and trackable proof of why they should receive support.

GOAL 02

The region sees HUDSY as part of economic development & tourism

Economic development and tourism that feels like community

Over the next three years, regional economic development and major employers will treat HUDSY as a trusted partner that helps make the Hudson Valley a place people want to live, work, discover, and invest. This matters now because it unlocks new funding streams and partnerships while keeping the money and momentum put right back into the community.

GOAL 03

Cultivate and prioritize a healthy team culture

No assumptions, just communication

Over the next three years, HUDSY’s team will work with clear lanes and real ownership, so people can deliver great work. This matters now because the work is moving fast, and clarity, communication, and mission alignment are what keep the team healthy and HUDSY effective.

Our Core Values

How we show up

Agreed upon by our team and board, these three values are the foundation of everything we do.

Accountability

We are all interconnected. We take ownership of our part and build trust through our actions.

  • Set clear, realistic expectations and follow through
  • Ask for clarity instead of making assumptions
  • Speak up early when we need help or more time
  • Stay open to feedback and invested in our growth
  • Look out for one another’s well-being

Collaboration

We are more powerful and impactful when we work together, trust each other’s expertise, and work toward a shared goal.

  • Know our roles and trust others to own theirs
  • Show up prepared, present, and focused
  • Ask “How can I help?” when the load gets heavy
  • Invite ideas that strengthen the work
  • Give and receive feedback with respect and purpose

Integrity

We act with honesty, care, and consistency, with each other and with our community.

  • Care for each other as people, not just coworkers
  • Be honest, even when a conversation is difficult
  • Keep our word and take responsibility when we can’t
  • Treat people with dignity and respect
  • Make decisions that reflect HUDSY’s values, not what’s easiest

Values that run through everything

These shape how we put Accountability, Collaboration, and Integrity into practice.

Community

We work with our community, not in competition with it.

Inclusivity

We create a culture where people are respected, welcomed, and able to show up authentically and with empathy.

Connection

We break down barriers, build trust, lift each other up, and bring people together.

Authenticity

We stay true to who HUDSY is and the mission we’re here to serve.